Control your audience's attention – For example, if there is a need to highlight something in a photo, you could add a big arrow.But in Weyenberg's opinion, these effects "subtly suggest that the content of your slides is so uninteresting that a page flip or droplet transition will snap the audience out of their lethargy." To avoid this, use the most subtle options and ensure the effects are consistent throughout. Effects and transitions need to be smooth – Keynote slides offer many effects and transitions.Your photo could be a metaphor or something more literal, but it should be clear why the audience is looking at it, and why it's paired with what you're saying," Weyenberg says. Look for photos that (1) speak strongly to the concept you're talking about and (2) aren't compositionally complex. Photos should enhance the meaning of your slide – "I love using simple, punchy photos in presentations because they help what you're saying resonate in your audience's mind without pulling their attention from your spoken words.If you can't avoid including text-heavy slides, try to progressively reveal text. When it comes to text, less is more – Text-heavy slides will tire your audience out and divide their attention between what they're reading and what they're hearing."I like to create one style for the slides that are the meat of what I'm saying, and then another style for the transitions between topics," he shares. Be mindful of topic transitions, Weyenberg says – Consistency is important, but making each slide look exactly the same will make the presentation boring.This includes not only your verbal and textual content, but also typography, colors and imagery across your presentation. The look and feel of your presentation should be consistent – Each slide of your deck should feel like part of the same story.Think about your main message, structure its supporting points, practice it and time it – and then start thinking about your slides," he says. Weyenberg suggests thinking about slides last – "Building your slides should be the tail end of developing your presentation.Aaron Weyenberg, TED's in-house presentation expert, shared 10 tips for making presentations that really communicate your idea.
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